Personal Computer Museum, Canada's Videogame Museum

Sears Wishbook Catalogue 2004

Sears Wishbook Catalogue 2004
Sears Wishbook Catalogue 2004

SystemWindows 95/98


Windows 95/98

Release Date: 9/1/2004
Manufacturer: Sears
Donated By: Shawn Westbrook
The very first Sears Wish Book, known as the Sears Christmas Book catalog, came out in 1933. Featured items in this first catalog included the “Miss Pigtails” doll, an electric (battery powered) toy automobile, a Mickey Mouse watch, fruitcakes, Lionel electric trains, a five pound box of chocolates, and live singing canaries.

In 1933, Sears was already a familiar part of America’s Christmas tradition. The 1896 Sears general catalog included wax candles for Christmas trees. The 1898 Sears catalog added Christmas cards, and the first Christmas tree ornaments appeared in 1900. Sears began selling Christmas stockings and artificial Christmas trees in 1910. Electric Christmas tree lights made their debut in the catalog two years later.

By 2004 Sears was attempting to move into the online world with online shopping, and this Canadian CD showed an interest in going electronic. Released in 2004 (with prices in effect until April 2005), this "Wishbook" on CD may have been a case of too little too late, but it was an attempt to get into the digital age.

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