In one of the more interesting promotions, Canadian "Cheese Heads" manufacturer Saputo partnered with Ubisoft to release several video games packed in with cheese products. There were no coupons to send in or anything, the game itself was included with the packaging. Unlike some speculation that this was a packaging attempt to get rid of excess inventory, these discs were pressed specifically for this promotion (as you can see here).
One interesting point is that the discs show the European 7+ PEGI rating (which is a European marking) and yet the discs were clearly intended for use in Canada (evidenced by the cheeseheads.ca website inclusion). Normally, games released in North America would have the ESRB rating on them.
Beyond Good & Evil is an action-adventure video game developed and published by Ubisoft and released in late 2003 (originally) for the GameCube, Microsoft Windows, PlayStation 2, and Xbox platforms. The story follows the adventures of Jade, an investigative reporter and martial artist, who works with a resistance movement to reveal a planet-wide alien conspiracy. The player controls Jade and allies, solving puzzles, fighting enemies, and obtaining photographic evidence.
A full HD re-mastered version of the game was released on Xbox Live Arcade in March 2011 and on PlayStation Network in June 2011. It features improved character models, textures, and soundtrack. Achievements, trophies and online leaderboards were also added.
Michel Ancel, creator of the Rayman series, envisioned the game as the first part of a trilogy. Beyond Good & Evil was a commercial failure, but was critically acclaimed, receiving a nomination for "Game of the Year" at the 2004 Game Developers Choice Awards. A sequel, Beyond Good & Evil 2, is currently in development.